My Areas of Expertise
Among the many hats I've worn professionally till date,
the below skills represent me the most —
Brand Strategy
Without a proper strategy in place, branding and marketing is just a lost cause. My aim is to steer brands in the right direction with a solid strategy it deserves to win its audience!
Copywriting
Writing has always been my strongest suit and in conversion copywriting, I found my true calling! Storytelling, fused with the audience's pain points, is my all-time favorite.
Research & Analysis
Playing with data and interpreting different insights about them has always been fun to me. That's why I believe in data-driven marketing and utilize it in whatever I do!
Growth Hacking
Finding the right metrics to hack & grow, running crazy experiments & A/B tests, optimizing efforts based on data, turning coffee into ideas — mmm, smells like monday!